Branding designs for 111-HAWAII PROJECT were honored on Saturday night, receiving Pele GOLDs in a total of 4 different categories! The project also won an even higher achievement for the Special Judges Award, “Judge’s Brand Identity Excellence Award”, resulting in the project totaling 5 top awards for the night.

The “PELE AWARDS” is an AAF American Advertising Federation Awards District Competition which is held annually to recognize the best advertising and design work created in Hawaii for that year. This year’s show was held on April 25th at the Royal Hawaii Hotel, with over 500 art directors, copywriters, designers, and other industry professionals that were nominated for their work showed up to attend the award show.

• JUDGE’S BRAND IDENTITY EXCELLENCE AWARD

  (Special Judges Award)

• PELE GOLD

  (Best award within category / Awards in 4 categories)

• Branded Environment category, Interior Still category, Illustration category, Retail Advertising category

Award winning Branding Design for “111-HAWAII PROJECT”

The award show “The Pele Awards” was held at the Royal Hawaiian Hotel Monarch Ballroom

Reception at the courtyard of Royal Hawaiian Hotel, and the exhibitions of nominated works

The creative team of Clarence Lee Design as well as the branding/design team for the “111-HAWAII PROJECT”