Founded by Clarence Lee Design, the 111-HAWAII PROJECT is an Officially Certified Project endorsed by Hawaii Tourism Japan. This project is not just a contribution to society, but also a “contribution business” whose purpose is to create success for all parties, through increased gratification for visitors, development for local businesses, and revitalization to the local community. We would like to expand the CSV* concept where visitors, local business, and local communities will create a shared value.